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AARMY

Fitness · 1 location · NYC: NoHo

AARMY built its name on Akin Akman's tennis-honed intensity and a cult NoHo following. Behind the single Broadway studio sits roughly $22.7 million in venture capital from investors including Jay-Z and the Wertheimer family's Mousse Partners. Two of AARMY's three co-founders' current roles are unconfirmed.

Investor-backedFounder-run

The Big Picture

Mixed Picture

AARMY has taken in at least $22.7 million in venture capital since 2019, from firms like Mousse Partners and Wilshire Lane Partners alongside celebrity investors including Jay-Z. Co-founder Akin Akman still runs the single NoHo studio day-to-day as CEO, but the other two co-founders' current involvement is unconfirmed, and there's little public labor or environmental record yet for a business this size and age. AARMY answers to Akman and a syndicate of outside investors, not to the three-person founding team its origin story describes.

Let's Get Critical

Local ownership
5/10
Founder involvement
7/10
Worker pay & benefits
6/10
Environmental impact
6/10
Sourcing & labor
6/10

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Company data last updated July 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.