Edith's
Jewish deli-style sandwich counter · 2+ locations · Brooklyn: Williamsburg; Manhattan: West Village
A pandemic bagel pop-up that grew into two New York sandwich counters serving global Jewish comfort food. Founder Elyssa Heller raised the money from individual investors rather than any fund, and still owns and manages the company.
The Big Picture
Elyssa Heller founded Edith's in 2020 and still owns and manages it, with the outside money coming from individual investors rather than any fund. Posted kitchen wages of $20 to $28 an hour run above the $17.00 city minimum and up past the metro median for restaurant cooks. Two counters and six years in, the people it answers to are a small group of individual investors.
The Dirty Details
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Explore all diningCompany data last updated September 2026
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