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Edith's

Jewish deli-style sandwich counter · 2+ locations · Brooklyn: Williamsburg; Manhattan: West Village

A pandemic bagel pop-up that grew into two New York sandwich counters serving global Jewish comfort food. Elyssa Heller raised the money from individuals rather than any fund, and SEC filings still name her as the company's manager and founding owner.

Investor-backedFounder-run

The Big Picture

Solid Record

Elyssa Heller founded Edith's in 2020 and its SEC filings still name her as the company's manager and founding owner, with the outside money coming from individual accredited investors rather than any fund. Posted kitchen wages of $20 to $28 an hour sit at or above the New York metro median for restaurant cooks. As a two-counter business six years old, it has little environmental or supply-chain record either way, and the people Heller answers to are a small group of individual investors.

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Company data last updated August 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of August 2026. Spotted something off? or learn more.