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Ferrane Bakery

Coffee · 1 location · Brooklyn Heights, NYC

Everyone assumes this hip Swedish bakery is a scrappy new venture. Co-founder Emon Maasho stepped down as CEO of glassware brand Orrefors to open it, and Selim Adira still runs his other business, Swedish candy shop BonBon. No outside investors, single Brooklyn Heights location.

Founder-run

The Big Picture

Genuinely Independent

Ferrane is self-funded by its two co-founders, with no outside investors and no franchise plans. As a bakery that only opened in May 2025, it has little public labor, environmental, or sourcing record yet to weigh — what exists is clean, with wages at or modestly above New York City's minimum for its small kitchen staff. Ownership and decisions here answer to Emon Maasho and Selim Adira, not to any investor.

Let's Get Critical

Local ownership
9/10
Founder involvement
8/10
Worker pay & benefits
6/10
Environmental impact
6/10
Sourcing & labor
6/10

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Company data last updated July 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.