Infrared yoga and pilates studio · 4+ locations · NYC: Bowery, Upper West Side; Brooklyn: Brooklyn Heights, Park Slope
Heatwise is a Brooklyn-born hot yoga studio grown to four NYC locations on revenue alone, no outside funding at all. Founder Samantha Scupp still owns every studio and funds BIPOC teacher-training sponsorships herself.
The Big Picture
Heatwise was founded in Brooklyn in 2017 by Samantha Scupp and grown entirely from revenue to four NYC studios, with a fifth coming to Carroll Gardens in 2026 — no PE, no VC, no funding records at all. Scupp still owns and runs it, and the studio publishes concrete equity commitments including BIPOC teacher-training sponsorships. The company answers to one person: its founder.
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