Joe Coffee Company
Coffee · 24+ locations · NYC
Joe Coffee is New York's hometown roaster, founder-run since 2003 and grown to 24 cafés. Danny Meyer's hospitality fund holds a minority stake, and Joe commits to buying at least 80% of its beans from Rainforest Alliance-certified farms.
The Big Picture
Joe has been founder-controlled since Jonathan Rubinstein opened it in 2003 and has grown to 24 cafés around New York, roasting its own coffee in Long Island City and committing to buy at least 80% of it from Rainforest Alliance-certified farms. It does not publish pay rates. Danny Meyer's hospitality fund holds a minority stake; control stays with the founder.
The Dirty Details
Ownership
Enlightened Hospitality InvestmentsGrowth Equity
Enlightened Hospitality Investments is the growth fund founded by restaurateur Danny Meyer (Union Square Hospitality Group, Shake Shack), investing minority stakes in hospitality and food brands it wants to help scale. Its style is hands-on operational support with founders staying in charge.
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Explore all coffeeCompany data last updated September 2026
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