Juice Generation

Juice Generation has run on its own cash since 1999: no venture money, no private equity, no franchising, and eighteen stores that stop at the New York City line. Base pay for team members runs above the city minimum and the metro median for counter work before tips, with medical, dental and vision coverage and a matched 401(k) for full-time staff. The company names no farm, distributor or supplier behind its produce, and with no investors and no public listing, that disclosure is Eric Helms's call alone.