Juice Generation
Juice and smoothie bar · 18+ locations · NYC
Eighteen juice and smoothie storefronts across Manhattan and Brooklyn, grown on store profits rather than investor money. Founder Eric Helms still owns and runs the company, and pulled out of Los Angeles leases before construction rather than expand past New York.
The Big Picture
Juice Generation has grown on its own cash since 1999: no franchising, and eighteen stores that stop at the New York City line. Entry pay sits above the city minimum and the metro median for counter work before tips, with health coverage and a matched 401(k) for full-timers. It names no farm or supplier behind its produce, and with no outside investor reported, that is Eric Helms's call alone.
The Dirty Details
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Explore all diningCompany data last updated September 2026
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