L'Appartement 4F
Dining · 2+ locations · Brooklyn Heights, West Village
L'Appartement 4F went viral for its croissant cereal and Brooklyn Heights lines. Founders Gautier and Ashley Coiffard financed it with a Kickstarter and bank loans, fielded interest from investors, and kept full ownership. Bakers start above $20 an hour, over the local minimum.
The Big Picture
L'Appartement 4F is fully owned and run by founders Gautier and Ashley Coiffard, who financed its growth from a Brooklyn apartment pop-up to two storefronts with a Kickstarter campaign and bank loans rather than outside equity. Bakers start above $20 an hour, and the business answers to its own two owners, not investors.
The Dirty Details
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Explore all diningCompany data last updated September 2026
How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of September 2026. Spotted something off? or learn more.