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L'Appartement 4F

Dining · 2+ locations · Brooklyn Heights, West Village

L'Appartement 4F went viral for its croissant cereal and Brooklyn Heights lines. Founders Gautier and Ashley Coiffard financed it with a Kickstarter and bank loans, fielded interest from investors, and kept full ownership. Bakers start above $20 an hour, over the local minimum.

Founder-run

The Big Picture

Genuinely Independent

L'Appartement 4F is fully owned and run by founders Gautier and Ashley Coiffard, who financed its growth from a Brooklyn apartment pop-up to two storefronts with a Kickstarter campaign and bank loans rather than outside equity. Bakers start above $20 an hour, and the business answers to its own two owners, not investors.

Let's Get Critical

Local ownership
9/10
Founder involvement
9/10
Worker pay & benefits
7/10
Environmental impact
6/10
Sourcing & labor
6/10

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Company data last updated August 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of August 2026. Spotted something off? or learn more.