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Laughing Man Coffee

Coffee · 1 location · NYC: Tribeca

Hugh Jackman's Tribeca coffee shop looks founder-run, and it still is: co-founder David Steingard runs it day-to-day. The trademark was sold to Keurig in 2014, but USPTO records show it moved back to the café's own side in 2021.

Founder-run

The Big Picture

Solid Record

David Steingard, who co-founded Laughing Man in 2011, still runs the Tribeca café day-to-day and led its 2024 franchise push. The Laughing Man trademark was sold outright to Keurig Green Mountain in 2014, but USPTO records show it was reassigned again in 2021 to DHOA, LLC, an entity registered at the café's own address — and Keurig's current brand materials now list Laughing Man as licensed, not owned. The person accountable for how this café runs has always been the founder who built it.

The Dirty Details

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Company data last updated July 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.