Madison Fare
Dining · 2+ locations · NYC: Upper East Side, Greenwich Village
Madison Fare is the tiny Upper East Side shop behind the viral pistachio-knafeh froyo of 2024, and it is still one chef: Amin Kinana owns it outright and makes the organic yogurt fresh each morning. No investors, two shops, counter jobs posted at $20 an hour.
The Big Picture
Madison Fare is what the froyo boom looks like without outside money. Chef Amin Kinana opened the Upper East Side shop in 2022, went viral in 2024, and added a Greenwich Village outpost in 2025 with no investor attached. Posted counter wages beat the city minimum. The business answers to exactly one person, its owner-chef.
The Dirty Details
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Explore all diningCompany data last updated September 2026
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