Madison Fare
Dining · 2+ locations · NYC: Upper East Side, Greenwich Village
Madison Fare is the tiny Upper East Side shop behind the viral pistachio-knafeh froyo of 2024. It's still one chef: Amin Kinana owns it outright and makes the organic yogurt himself every morning. No investors, two locations, counter jobs posted at $20 an hour.
The Big Picture
Madison Fare is what the froyo boom looks like without outside money: chef Amin Kinana opened his gourmet shop in 2022, went viral in 2024, and expanded to Greenwich Village in 2025 on his own terms. No investors appear in any funding record, posted wages beat the city's minimum, and — at two locations — there's no formal environmental record to check beyond that. The business answers to exactly one person: its owner-chef.
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Explore all diningCompany data last updated July 2026
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