Mimi's
Dining · 3+ locations · NYC (SoHo, Greenwich Village, Upper East Side)
Mimi's is the TikTok-launched Australian froyo shop in NYC's frozen yogurt revival. It's founder-run a year in, but seed-funded and now advised by Starbucks' Howard Schultz: a sign of where it wants to go.
The Big Picture
Mimi's is a founder-run, year-old shop that names its suppliers: Greek yogurt and milk from an upstate New York farm, fruit through the specialty importer Natoora. It is too new to have a public labor or environmental record, so ownership and sourcing carry this rating. Amber Linz and Saul Katz still run everything, but seed money from Co Ventures and Howard Schultz advising mean growth answers to investors too.
The Dirty Details
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Explore all diningCompany data last updated September 2026
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