Mimi's is a genuinely founder-run two-location shop with real sourcing substance — Greek yogurt and milk from an upstate New York farm, fruit from premium supplier Natoora. It's too new to have generated a public labor or environmental record, so this rating leans on ownership and sourcing more than a fully tested conduct history. Seed money from Co Ventures and Howard Schultz advising is the same playbook that turns two beloved locations into two hundred — the founders still run everything today, but growth now answers to the investors behind them as much as to customers.