Dining · 4+ locations · New York City, Aruba, Bogotá
Mythos looks like a new NYC froyo discovery on the Upper East Side, but the Greek yogurt chain actually started in Aruba two years ago and has already reached four countries. Its founders still run it directly, with no outside investors found in any record.
The Big Picture
Mythos is a sibling-founded Greek frozen yogurt chain that expanded from a single Aruba storefront to four countries in about two years, with no investor, VC, or PE firm turning up in any record. Martin and Mariana Alvear still run the company directly, through their own Aruba-registered entity with no parent company disclosed. As a two-year-old chain with only one U.S. location open since June 2026, it has little public labor or environmental track record to date.
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How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.