Mythos
Dining · 6+ locations · New York City, Aruba, Bogotá, Toronto
Mythos reads like a new Upper East Side froyo find, but the Greek frozen yogurt chain started in Aruba in 2024 and now runs six shops, two in New York. Its founders own and run it, with no outside investor on record.
The Big Picture
A Greek frozen yogurt chain that grew from one Aruba storefront in 2024 to six shops, two of them in New York. No investor, venture or private equity firm appears on any record: co-founders Martin and Mariana Alvear own it outright through their own Aruba company. Being this new, it has almost no public labor or environmental track record.
The Dirty Details
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Explore all diningCompany data last updated September 2026
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