Planet Fitness
Fitness · 2,930+ locations · All 50 US states, DC, Puerto Rico, Canada, Mexico, Panama, Australia, Spain
Planet Fitness built an empire on $10 memberships and a promise of no judgment. 2,900-plus clubs, 21.5 million members. It's a Wall Street company now: the founders are long gone, institutions own nearly all of it, and its own workers rate the pay 2.5 out of 5.
The Big Picture
Planet Fitness is institutional fitness in its purest form: the founders sold to private equity in 2012, the company IPO'd in 2015, and it is now almost entirely institution-owned. The budget model that made gym memberships accessible is the same one squeezing independent and mid-priced gyms out of the market, and the labor record — wage suits across several states, low pay ratings from its own staff — runs counter to the friendly branding. Accountability sits with public shareholders and a board that has already shown it will change CEOs overnight.
The Dirty Details
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Make a New Choice
Company data last updated August 2026
How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of August 2026. Spotted something off? or learn more.