SET Active
Clothing · 3+ locations · Los Angeles, New York, Austin
SET Active's color-blocked matching sets built a TikTok cult following, and founder Lindsey Carter still owns 100% of it since a self-funded 2018 launch. Her own employees rate the workplace 2.7 out of 5, and the brand won't say who actually makes its signature fabrics.
The Big Picture
SET Active is fully bootstrapped: Lindsey Carter has owned it outright since a self-funded 2018 launch, with no investors ever in the mix. But her own employees rate the workplace 2.7 out of 5, and the brand won't say where its signature fabrics are made. Carter still runs day-to-day operations as founder and CEO, with no outside owner or board to answer to.
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Company data last updated August 2026
How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of August 2026. Spotted something off? or learn more.