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Think Coffee

Coffee · 11+ locations · New York City

Think Coffee looks like a classic indie NYC coffee chain, and it is: founder Jason Scherr has run all 11 cafés since 2006, with no institutional investors. A federal labor charge alleging retaliation, filed April 2025, was still open as of July 2026.

Founder-run

The Big Picture

Solid Record

Think Coffee is founder-run: Jason Scherr has owned and operated its NYC cafés since 2006, and no institutional investor has ever been identified. A federal labor charge filed in April 2025, alleging retaliation against staff for acting together, was still open as of July 2026. Scherr, not outside investors, answers for how the company runs.

The Dirty Details

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Company data last updated September 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of September 2026. Spotted something off? or learn more.