Coffee · 11+ locations · New York City
Think Coffee looks like a classic indie NYC coffee chain, and it is: founder Jason Scherr has personally run and financed all 11 cafés since 2006, with no outside investors. An NLRB charge alleging retaliation, filed April 2025, is still open.
The Big Picture
Think Coffee is a genuinely founder-run business: Jason Scherr has owned and operated all 11 NYC cafés since 2006 without ever taking outside investment. The record isn't spotless — an NLRB charge alleging retaliation tied to an employee's organizing activity, filed in April 2025, remains open and unresolved. Scherr, not a board of outside investors, is who answers for how the company runs.
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How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.