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YO BK

Fitness · 4+ locations · NYC, Miami

Four hot yoga and Pilates studios across Brooklyn and Miami look like a boutique chain. It's actually one instructor's business: founder Kate Durand still teaches, and she financed the first lease with money borrowed from her parents and bartending savings. No investors, no franchise fees.

Founder-run

The Big Picture

Genuinely Independent

Four studios in Brooklyn and Miami, financed from a bartending paycheck and family loans rather than a term sheet — founder Kate Durand still teaches and runs teacher training a decade in, with no PE firm or franchisor anywhere in the picture. As a small, independently run studio chain, it has little public labor or environmental track record to date, but nothing negative surfaced anywhere it was checked. Durand answers to her own studios and her own instructors, not to outside investors.

Let's Get Critical

Local ownership
8/10
Founder involvement
9/10
Worker pay & benefits
6/10
Environmental impact
6/10
Sourcing & labor
6/10

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Company data last updated July 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.