Dining · 1 location · NYC: Upper East Side
Yogurt Club looks like another influencer's food-trend cash-in on the Upper East Side. It's actually a one-woman operation: nail artist and content creator Krystal Oh built and runs the single Lexington Avenue shop herself, with no investors or parent company behind it.
The Big Picture
Yogurt Club is a true solo operation: nail artist and content creator Krystal Oh built, funds, and runs the single Upper East Side shop herself, with no investors or parent company found anywhere in the record. As an eight-month-old, single-location shop, it has little public labor or environmental track record to date. The business she's ultimately accountable to is her own.
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Explore all diningCompany data last updated July 2026
How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.