Saturday, September 19
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Dining · 1 location · NYC: Upper East Side
Yogurt Club looks like another influencer's food-trend cash-in on the Upper East Side. It's actually a one-woman operation: nail artist and content creator Krystal Oh built and runs the single Lexington Avenue shop herself, with no investors or parent company behind it.
Yogurt Club is a true solo operation: nail artist and content creator Krystal Oh built, funds, and runs the single Upper East Side shop herself, with no investors or parent company found anywhere in the record. As an eight-month-old, single-location shop, it has little public labor or environmental track record to date. The business she's ultimately accountable to is her own.
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