Pacific General is a private equity firm founded in 2019 with offices in New York and Seoul, investing in consumer and industrial businesses. Its restaurant track record is short but fast: it scaled Playa Bowls before exiting in 2024, and now holds the two fast-casual brands below. Both deals left the founder in the CEO seat while the firm took control of the direction.
2 companies on Ferret
Lenwich
Dining · 18+ locations — A Manhattan sandwich counter that still looks like a neighborhood institution, with founder Lenny Chu at the helm since 1989. But a private equity firm took majority control in March 2025, and the plan now is franchising and national expansion.
Naya
Dining · 49+ locations — Naya is the Lebanese fast-casual chain Hady Kfoury built from his mother's recipes. He still runs it as CEO, but TriSpan took majority control in 2020, and Pacific General led a new investor group in 2025.