RSE Ventures is a New York private investment firm co-founded in 2012 by Hudson Yards developer Stephen Ross and Matt Higgins, investing across sports, media, food, and lifestyle brands; its wider portfolio has included Momofuku and VaynerMedia. On Ferret it appears as Magnolia Bakery's outright owner since 2021 and a minority investor in Bluestone Lane since 2018.
2 companies on Ferret
Magnolia Bakery
Dining · 50+ locations — The Sex and the City cupcake shop still trades on its West Village charm, but both founders are decades gone and private investment firm RSE Ventures bought the whole company in 2021. Growth now runs through franchising and grocery shelves.
Bluestone Lane
Coffee · 55+ locations — Bluestone Lane brands itself as Australian café culture with its own Brooklyn roastery, but it's run on outside money: a minority stake from Stephen Ross and Matt Higgins' RSE Ventures since 2018, and an outside CEO, not Nick Stone, running it since 2024.