COS
Minimalist fashion brand · 252+ locations · NYC, London, Seoul, Shanghai, and other markets across Europe, Asia, and the Middle East
COS reads like an independent London design house — minimalist, runway shows, its own atelier. It is a wholly owned H&M Group banner, created inside the company in 2007, and has never had a founder of its own.
The Big Picture
COS is a wholly owned banner of Hennes & Mauritz AB, the publicly traded company the Persson family still controls through dual-class shares carrying roughly 85% of the votes. Industry-leading supply-chain transparency and a verified emissions target reach COS through the group, while the brand's own sustainability page names no suppliers, targets or certifications. The US company that runs its stores faces an unresolved New York wage-and-hour class action, and COS ultimately answers to Stockholm, not to the London atelier where its collections start.
The Dirty Details
Ownership
H&M GroupConglomerate
H & M Hennes & Mauritz AB is the Stockholm-based parent of H&M and five other banners, including & Other Stories, COS, and Weekday, trading on Nasdaq Stockholm. The founding Persson family has been steadily buying shares and held roughly 68% of capital and 85% of voting rights as of 30 June 2026, a stake large enough to fuel speculation about an eventual take-private.
Annual revenue: SEK 228.3B (FY2025)
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