H & M Hennes & Mauritz AB is the Stockholm-based parent of H&M and five other banners, including & Other Stories, COS, and Weekday, trading on Nasdaq Stockholm. The founding Persson family has been steadily buying shares and held roughly 68% of capital and 85% of voting rights as of 30 June 2026, a stake large enough to fuel speculation about an eventual take-private.
Annual revenue: SEK 228.3B (FY2025) · 2 companies on Ferret
H&M
Clothing · 3,599+ locations — H&M looks like an ordinary fast-fashion chain, but the founding Persson family still controls 83% of the vote through supermajority shares, even with a public listing and a professional CEO running stores. That transparency-leading supply chain sits beside a record German privacy fine and unresolved wage suits.
& Other Stories
Clothing · 65+ locations — & Other Stories looks like an independent Scandinavian label, but it's a wholly owned H&M Group banner conceived internally in 2013: no founder, ever. The Persson family controls the votes, and Dutch regulators found H&M's flagship 'sustainable' clothing line's marketing claims unsubstantiated in 2022.
Firm data last updated August 2026