& Other Stories presents as an independent-minded Scandinavian label but answers entirely to Hennes & Mauritz AB, the publicly traded company the Persson family still controls through majority voting shares. Its supply-chain transparency and climate disclosure rank among the best in fast fashion, even as Dutch and Norwegian regulators have separately found its sustainability marketing overstated the truth. The brand's New York retail workers unionized and won a contract in 2026, while an unresolved wage-and-hour lawsuit against the same US entity remains in federal court.