Los Tacos No. 1
Tijuana-style taqueria chain · 10+ locations · NYC
A Tijuana-style taco counter that grew from one Chelsea Market stall to ten Manhattan shops. Private equity firm TSG Consumer took a stake in September 2026, and neither side would say how big that stake is. Co-founder Christian Pineda still runs it as CEO.
The Big Picture
Los Tacos runs ten counter-service shops in Manhattan, presses its own tortillas, and posts $18 an hour for cashiers, prep and grill cooks. In September 2026 it took an investment from TSG Consumer, a private equity firm managing roughly $14 billion. Neither side would say how big TSG's stake is, so co-founder Christian Pineda still runs the company but now alongside an owner whose share is not public.
The Dirty Details
Ownership
TSG Consumer PartnersPrivate Equity
TSG Consumer Partners is a San Francisco PE firm founded in 1986 (among the first to invest exclusively in consumer brands), with roughly $14 billion under management and past investments including BrewDog and Scopely. On Ferret it owns CorePower Yoga today and owned Stumptown from 2011 until its 2015 sale to Peet's.
Assets under management: ~$14B (2025)
See all TSG Consumer Partners companies on FerretWhat do these scores mean? Learn more.
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Company data last updated September 2026
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