Matchaful
Coffee · 8+ locations · NYC
Eight matcha cafés across Manhattan and Brooklyn, with early venture money behind them. Founder Hannah Habes still runs the company, and its matcha comes from a single named farm in Shizuoka, Japan that shades its tea plants under solar panels.
The Big Picture
Matchaful took early venture money from Techstars and Blue Scorpion Investments, and its founder still runs the company with no outside chief executive in place. Its sourcing is specific in a way that is rare at this scale: a single named fourth-generation farm in Shizuoka holding Japanese organic and food-safety certification, with Matchaful itself certified as a USDA organic handler. Pay is published openly for every role, but the benefits attached to those postings thin out toward the bottom, and it is Hannah Habes and her investors who decide where that line sits.
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Explore all coffeeCompany data last updated August 2026
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