Pokeworks logo

Pokeworks

Dining · 80+ locations · NYC, Boston, Houston, Dallas, Austin, Irvine, Canada, Taiwan

The viral "sushi burrito" counter from 2015 grew into what Pokeworks calls the largest poke brand in the U.S., with 80-plus locations that are nearly all franchised. Its founders took back day-to-day control in 2024, and Japan's Toridoll, Marugame Udon's parent, owns 40 percent.

Investor-backedDisplacement RiskFounder-runFranchise

The Big Picture

Mixed Picture

Pokeworks is majority-owned by its founders, who took back day-to-day management in 2024 after two years under hired CEOs, with Tokyo-listed Toridoll holding a 40 percent stake. The bigger gaps are downstream of the ownership story: a raw-seafood supply chain with no named suppliers or third-party audits, and pay set shop by shop by the franchisees who own nearly all of its 80-plus locations. Growth decisions still sit with the founding team, but a public Japanese conglomerate owns a large minority claim on the results.

Let's Get Critical

Local ownership
6/10
Founder involvement
8/10
Worker pay & benefits
5/10
Environmental impact
4/10
Sourcing & labor
5/10

Tap to see why these scores

What do these scores mean? Learn more.

Make a New Choice

Poke CityBrooklynview
Not in New York? See what's near you
Explore all dining

Company data last updated August 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of August 2026. Spotted something off? or learn more.