Pure Barre
Barre fitness franchise chain · 624+ locations · US, Canada
Pure Barre is a 620-plus-studio barre franchise owned by Xponential Fitness. Its corporate parent paid $21M in 2026 settlements, including the largest ever under New York's Franchise Sales Act, over claims it misled the local owners who run its studios.
The Big Picture
Pure Barre belongs to Xponential Fitness, which paid a $17 million FTC settlement in March 2026 over claims it misrepresented costs and timelines to franchise buyers, plus $3.97 million to New York in the largest settlement ever under the state's Franchise Sales Act. The 620-plus studios are owned by local franchisees — the local owners at the center of those settlements — while founder Carrie Rezabek Dorr is long gone. The brand answers to a NYSE conglomerate with federal and state settlements over claims it misled its own operators.
Why this verdict differs from our usual formula: Held at Significant Concerns despite scores computing to Mixed Picture: Xponential Fitness paid a $17 million FTC settlement and $3.97 million to New York State -- the largest settlement ever under its Franchise Sales Act -- for misleading the same franchisees this site credits as independent local owners. That finding doesn't fit any of the three conduct-dimension bands as currently defined, but it's real and it's serious.
The Dirty Details
What do these scores mean? Learn more.
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Company data last updated July 2026
How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.