Luxury clothing brand · 36+ locations · US, UK
Rag & Bone is the NYC denim label that sold for a fraction of one year's revenue in 2024. Neither founder runs it anymore. It now answers to Guess? and a trademark-licensing firm, chaired by a Theory founder.
The Big Picture
Rag & bone sold for $56.5 million plus an earnout in April 2024 — a fraction of its roughly $250 million in annual revenue — to Guess? and brand-licensing firm WHP Global. Neither founder runs it: one keeps a board seat, the other is long gone, and a Theory founder chairs it for the new owners. The brand answers to a NYSE parent and an IP joint venture, with no sustainability commitments published since the sale.
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Company data last updated July 2026
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