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Rag & Bone

Luxury clothing brand · 36+ locations · US, UK

Rag & Bone is the NYC denim label that sold for a fraction of one year's revenue in 2024. Neither founder runs it anymore. It now answers to Guess? and a trademark-licensing firm, chaired by a Theory founder.

Investor-backedDisplacement Risk

The Big Picture

Significant Concerns

Rag & bone sold for $56.5 million plus an earnout in April 2024 — a fraction of its roughly $250 million in annual revenue — to Guess? and brand-licensing firm WHP Global. Neither founder runs it: one keeps a board seat, the other is long gone, and a Theory founder chairs it for the new owners. The brand answers to a NYSE parent and an IP joint venture, with no sustainability commitments published since the sale.

Let's Get Critical

Local ownership
1/10
Founder involvement
3/10
Worker pay & benefits
3/10
Environmental impact
3/10
Sourcing & labor
3/10

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Company data last updated July 2026

How does one person build and research all this? They don't: here's how it actually works. Verdicts are our opinions, based on the public sources cited above as of July 2026. Spotted something off? or learn more.