MYKA
Dining · 52+ locations · Madrid-based; Europe, Latin America, Middle East, Asia, US (NYC, Miami, San Diego)
MYKA is the Madrid-born Greek froyo phenomenon that opened 50-plus stores in three years, with more than 270 further franchises signed. It's still founder-controlled, but growth equity now backs an aggressive four-continent franchising pace.
The Big Picture
MYKA is frozen yogurt at full speed: founded in Madrid in 2023, 52 shops open three years later, more than 270 franchise agreements signed across 26 countries. Nearly every shop is franchised, so pay and sourcing are set store by store and none of it is published. Control still sits with the two founders, alongside minority investor MSC 3 Capital since August 2025.
The Dirty Details
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Company data last updated September 2026
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