MYKA
Dining · 43+ locations · Madrid-based; Europe, Latin America, Middle East, US (NYC, Miami)
MYKA is the Madrid-born Greek froyo phenomenon that opened 40-plus stores in three years, with more than 270 further franchises signed. It's still founder-controlled, but growth equity now backs an aggressive four-continent franchising pace.
The Big Picture
MYKA is the frozen yogurt revival at maximum velocity: founded in Madrid in 2023 by chef Natalia Morales and entrepreneur Javier Ezquerro, 43 stores opened in three years with more than 270 further franchise agreements signed across 26 countries, and growth equity from MSC 3 Capital fueling four-continent franchising since August 2025. The founders retain majority control, and that's real — but a franchise machine this fast means wages, sourcing, and standards are set shop-by-shop across dozens of countries with nothing published about any of it. The product story is artisanal; the structure is expansion math.
The Dirty Details
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Company data last updated July 2026
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