Taïm
Mediterranean · 6+ locations · NYC, Chicago
Taïm is the beloved falafel spot chef Einat Admony opened in the West Village. It's now one of 20+ brands inside the Craveworthy restaurant platform. The founder stepped back years ago, and the brand is being franchised out.
The Big Picture
Taïm's story changed in May 2024: the falafel counter Einat Admony built from her West Village kitchen was acquired by Craveworthy Brands, a 20+ brand restaurant platform run by the former CEO of Jimmy John's. Admony stepped back from operations during the pandemic and now holds a director seat while the platform franchises the brand out — the first franchise deal signed in 2026 — and plans to merge it with its own Mediterranean concept. The food's reputation was built by a chef; the brand now answers to a roll-up platform with 300+ locations across its portfolio.
The Dirty Details
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Company data last updated August 2026
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