Tatte Bakery & Café
Dining · 54+ locations · Greater Boston, Washington DC, Northern Virginia, Maryland, New Jersey, New York City, Darien CT (opening 2026)
People assume this is a beloved Boston bakery still run by its founder. Since 2016, former Panera CEO Ron Shaich has held majority control through his investment firm, and Tzurit Or now oversees food and design rather than the business itself.
The Big Picture
Tatte still carries its founder's name, but Ron Shaich, the former Panera CEO, has held majority control since 2016, now through the investment firm Act III Holdings. Founder Tzurit Or moved from CEO to Chief Creative Officer in July 2020, after a petition signed by nearly 300 current and former employees alleged discriminatory conduct. Day-to-day control belongs to Chuck Chapman, the CEO Shaich brought in.
The Dirty Details
Ownership
Act III HoldingsFamily Office
Act III Holdings is the personal investment firm of Ron Shaich, Panera Bread's founder and former CEO, who uses it to take founder-friendly stakes in fast-casual and bakery-café brands he believes can scale nationally. It backed Cava's 2018 acquisition of Zoë's Kitchen and remains a pre-IPO investor there, with Shaich chairing Cava's board; it also previously owned Clover Food Lab.
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Company data last updated September 2026
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