Breads Bakery

Gadi Peleg has owned Breads Bakery outright since he opened it near Union Square, with no outside investors and no franchise structure across its six current locations. In January 2026, more than 30% of its roughly 275 workers signed cards to unionize with the UAW, primarily over the company's stance on the Israel-Gaza war; separately, employee reviews on Glassdoor and Indeed both fall below the clean-record range, and press-reported wages for shift leads sit below the citywide bakery average. Breads answers to Peleg alone — the open question is what he does about his own staff's pay and reviews.